当你开车时，突然需要踩刹车，每毫秒都很重要。反应时间短可能是事故或险情的区别。幸运的是，起亚汽车的前向避碰辅助系统可以帮助你安全停车，以防你不能及时做出反应。为了说明这个特性是如何工作的，我们使用了一个每个人都能联想到的视觉类比：反应时间差的狗
德国Innocean为起亚制作的平面广告，类别为：汽车
Advertising Agency: Innocean, Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Associate Creative Director / Art Director: José Filipe Gomes
Associate Creative Director / Copywriter: Pedro Lourenco
Creative Intern: Frederico Livi
Creative Intern: Apaar Singhal
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Post-Production: Moreira Estudio
Art Buyer: Martina Teuchnerova
Business Director: Alessia Bellini
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